Wholesale Bro Fish - LA Fish Company 4th and Stanford

I feel very sorry for this company given that a large portion of their wonderful seafood used to come from Japan. But as the other reviews attest, this is one of the finest places for any great chef who knows their FRESH seafood. How fresh is the fish? Pretty fucking fresh. It is because of the confidence they have in the freshness of their product that it is all there on ice for you to inspect, smell, feel, and buy.

Having worked at a Japanese restaurant for a few years, I am readily familiar with selecting fresh seafood. You are going to want to look at the eyes, gills, and the color. You are going to want to pick up the fish, if possible, and smell it. If you know nothing about fish, the excellent staff here will be happy to assist you.

This is a wonderful place to bring your well behaved children who are interested in cooking. It is truly exciting to see a 200 LB Tuna on the cutting board and something that I would have given an eye tooth for as a child. Keep in mind, though, that this is primarily a commercial place, so don't bring your kids if they are little shit asses.

I usually purchase Pacific fish from the closest place possible. Some of my favorites include the various rockfish species, corvina from Santa Barbara and the Channel Islands, Scorpion Fish, California Halibut, Albacore, Mahi Mahi,. and Yellowtail. I have never been disappointed here.

When you come in, they will tell you what species of fish are on the ice and invite you to inspect them. There is also a white board in the first room with all the processed fish and frozen seafood in stock and the prices. There is a price/product list on the internet or available at the window. When you are ready, tell the guy what you want and have him cut it for you if you wish. Then go to the window and pay. Your stuff will be placed in a box with ice for the ride home. Keep in mind that you have to buy the whole fish. They will not sell you a pound or two unless you get filets.